Marketing copywriter and communications professional
With 10+ years shaping communications at EY, Deloitte, Wells Fargo and leading media organizations, I specialize in turning complexity into clarity, and clarity into action.
From integrated campaigns and thought leadership to digital content and executive communications, I fuse strategic insight with editorial precision to uncover the story, sharpen the message and deliver work that not only gets noticed but drives measurable results.
Beyond the brief
When I’m not shaping stories, messages and ideas for work, you’ll probably find me somewhere in the mountains with Soumya, Emma and Betsy.
I’m also usually found with a good book (mostly memoirs), on a long walk, catching up with friends or exploring a new cuisine.
Curious by nature, I'm always looking for a good story, at work and everywhere else.
Selected work across strategic messaging, B2B marketing, campaign development, thought leadership, editorial strategy and research-led storytelling
EY | Associate Manager | 2025–Present
1. EY Mobility Reimagined Survey
Research-driven thought leadership exploring how organizations are rethinking workforce mobility. Contributed to research synthesis, executive insights, statistical storytelling, narrative development and visual content structure.
2. EY Digital Nomad and Remote Work Guide
EY Digital Nomad and Remote Work Guide
A global guide examining digital nomad and remote work trends through comparative data, workforce insights and country-level information. Shaped content and narrative structure for a visually driven publication aimed at globally mobile talent and business leaders.
3. Global Immigration Trends and Highlights
Global Immigration Trends and Highlights
Translated complex and rapidly evolving immigration, regulatory and policy developments into concise, accessible and business-focused content for a global audience.
4. Employee mobility and talent gaps
Employee Mobility Critical to Addressing Talent Gaps
Translated survey findings into a concise business narrative, connecting workforce mobility with talent shortages, rising cost pressures and the evolving needs of organizations.
5. How increased global competition is reshaping tax priorities
EY 2025 Global Tax Policy and Controversy Outlook
Translated complex global tax policy and controversy developments into a strategic business narrative, connecting geopolitical and regulatory shifts with their implications for multinational organizations.
6. Why technology and a solid data foundation are key to tax transparency
EY Tax Transparency and Technology
Translated the intersection of tax transparency, technology and data transformation into accessible business content, explaining how organizations can prepare for increasingly complex reporting and compliance requirements.
Wells Fargo | Communications Consultant | 2023–2025
1. Commercial Banking Insights
Wells Fargo Commercial Banking Insights
Developed and edited B2B content across articles, white papers, reports, videos and digital assets covering technology, healthcare, fraud, payments and supply chain finance.
2. Instant Payments: Simplify, Innovate, and Thrive
Instant Payments: Simplify, Innovate, and Thrive
Developed proposition-led copy and visual storytelling to explain instant payments, their business benefits and practical applications.
3. Supply Chain Finance: Turning market pressure into a business opportunity
Renegotiating Terms to Offset Tariffs? Consider Adding Supply Chain Finance
Developed business-focused content connecting tariff pressures and supply-chain disruption with liquidity, supplier relationships and financing solutions.
4. Commercial Banking at Wells Fargo
Commercial Banking at Wells Fargo
Developed brand messaging, web copy and video content communicating Wells Fargo Commercial Banking's proposition, capabilities and industry expertise.
Deloitte | Senior Analyst – Communications | 2021–2023
1. Deloitte Center for Regulatory Strategy
Deloitte Center for Regulatory Strategy
Developed content across an integrated marketing and communications ecosystem, including the landing page, email campaigns, newsletters, thought leadership, industry reports and digital marketing assets.
2. Community Reinvestment Act and Digital Banking Activities
Community Reinvestment Act and Digital Banking Activities
Translated a complex regulatory development into accessible, commercially relevant content, connecting regulatory change with financial inclusion and digital banking.
3. Buy Now, Pay Later: Risks and Rewards
Buy Now, Pay Later: Risks and Rewards
Reframed a highly technical financial-services topic for a business audience through a commercially engaging title, structured web copy and a downloadable report.
4. Cryptocurrency: Notification Protocols and Readiness
Cryptocurrency: Notification Protocols and Readiness
A visually structured regulatory report translating emerging cryptocurrency requirements into clear, actionable information for financial-services organizations.
5. Creating a Climate of Change Digest — Issue 19
Creating a Climate of Change Digest — Issue 19 (2023)
Developed and packaged a structured, visually engaging digest bringing together climate, sustainability and financial-services developments for a professional audience.
6. Tech Trends 2023: A Life Sciences Perspective
Tech Trends 2023: A Life Sciences Perspective
Content covering emerging technology trends across AI, immersive technology, cloud, workforce transformation, digital trust and modernization, tailored to the life sciences sector.
7. 2023 Oil and Gas Industry Outlook
2023 Oil and Gas Industry Outlook
An industry outlook based on a survey of 100 US oil and gas executives and senior leaders, translating survey findings and market perspectives into a structured business report.
EY | Associate – Communications | 2019–2021
1. COVID-19: How to Get Back to Better, Not Just Back to Normal
COVID-19: How to Get Back to Better, Not Just Back to Normal
Translated a rapidly evolving business environment into an engaging thought-leadership narrative, connecting COVID-19 disruption with digital transformation, innovation, resilience and changing customer expectations.
2. Moment of Truth for Corporate Integrity
Moment of Truth for Corporate Integrity
Translated global survey findings and complex integrity issues into an accessible, research-led business narrative, highlighting the ethical and reputational challenges facing organizations during the COVID-19 crisis.
3. EY Pulse of the Industry: MedTech 2020
EY Pulse of the Industry: MedTech 2020
Contributed to industry-focused thought leadership examining how COVID-19 was accelerating transformation across medtech, business models, supply chains and digital technologies.
4. UK Migration Advisory Committee Report on the New Immigration System
UK Migration Advisory Committee Issues Report on New Immigration System
Explained a major UK immigration policy development through clear, business-focused content outlining key changes, implications and recommended next steps.
5. COVID-19 Impact on Business Travel and Immigration
COVID-19 Impact on Business Travel and Immigration
Converted rapidly changing immigration and travel restrictions into structured, accessible information for businesses and globally mobile employees.
Blouin Media | Freelance Online Copyeditor | 2018–2019
1. Blouin Artinfo — “Finalists of The Sovereign Asian Art Prize Revealed”
Blouin Artinfo — Finalists of The Sovereign Asian Art Prize Revealed
Covering the 30 finalists for the 2019 Sovereign Asian Art Prize.
2. Blouin Artinfo — “Jaipur Exhibition Traces Fascinating Journey of Indian Textiles Post-1947”
Blouin Artinfo — Jaipur Exhibition Traces Fascinating Journey of Indian Textiles Post-1947
Ghost writing for Archana Khare-Ghose covering an exhibition of Indian textiles at Jawahar Kala Kendra, Jaipur.
3. Blouin Artinfo — “Ravi Agarwal on Photography’s New Lens at Serendipity Arts Festival”
Covers the 2018 Serendipity Arts Festival archive.
Deccan Chronicle | Editor | 2015–2018
1. Nokia unveils its updated range of 2018 midrangers
Technology story covering Nokia's smartphone launches, product specifications and positioning in the Indian market.
2. Google introduces updated Fit app
Digital technology story covering Google's redesigned fitness platform, wearable technology and consumer health tracking.
3. Andhra Pradesh bags top spot in ease of doing business, Telangana 10th
Business coverage translating government rankings, economic data and policy developments into accessible news content.
4. Xiaomi begins rolling out MIUI 10 global beta ROM to compatible devices
Technology story covering Xiaomi's software update, product ecosystem and new features for Indian consumers.
5. Updated Google Account settings aim for more transparency and control
Technology and digital privacy story explaining Google's changes to account controls, security and privacy settings.
Social / campaign examples
EY | Associate Manager | 2025–Present
Workforce mobility — EY LinkedIn
EY Budget & Tax Conference — LinkedIn video
Global Tax Policy and Controversy Outlook — EY LinkedIn
Income Tax Bill 2025 — EY LinkedIn
Wells Fargo | Communications Consultant | 2023–2025
Treasury Takeaways — Instant Payments
Treasury Takeaways — Wells Fargo
Wells Fargo Commercial Banking — Vantage Connect
Deloitte | Senior Analyst – Communications | 2021–2023
Deloitte LinkedIn — Financial Markets Regulatory Outlook 2023
Deloitte LinkedIn — 2023 Global Life Sciences Outlook
Deloitte LinkedIn — Life Sciences Outlook / mRNA & R&D Innovation
EY | Associate – Communications | 2019–2021
