​Key achievements

• Delivered high‑impact messaging across digital channels, boosting campaign engagement and lead conversions

• Enhanced content quality and efficiency through AI tools, reducing turnaround time and improving editorial accuracy

• Trained in IBM's Agile Marketing and Communications model

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Expertise

• Strategic messaging • Copywriting and campaign development • Marketing communications • Content strategy • Messaging frameworks • Brand voice and editorial governance • B2B marketing • Email marketing • Social media content • Web copy • Stakeholder management • Project management • AI-enabled content development • Agile project delivery • SEO

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Professional experience

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Ernst & Young (EY) | Associate Manager | Present

• Lead copy development for global marketing campaigns, publications and digital assets, driving substantial increase in readership among executive audience

• Translate business objectives into differentiated messaging frameworks and campaign narratives, contributing to a 25% uplift in client engagement metrics

• Partner with stakeholders across 80+ countries, supporting campaigns that reached 1.2M business partners worldwide

• Drive content quality and efficiency through AI tools, cutting production costs by 30%

• Provide editorial guidance to ensure brand alignment, reducing compliance issues

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Wells Fargo | Communications Consultant (AVP level) | 2023–2025

• Led marketing, regulatory and client communications, improving response scores

• Led content development for web and social media, driving increased audience engagement

• Partnered with senior stakeholders to deliver communications for 7,500+ employees, achieving high satisfaction scores in internal audits

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Deloitte | Senior Analyst – Communications | 2021–2023

• Led copy development for integrated marketing campaigns across email, newsletters, thought leadership, landing pages, industry reports and digital marketing assets

• Translated complex business objectives into compelling messaging and campaign narratives, supporting marketing initiatives that influenced new client opportunities

• Partnered with marketers, designers and stakeholders to develop campaign narratives though agile marketing style, reducing review cycles and accelerating delivery cycle

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Ernst & Young (EY) | Associate – Communications | 2019–2021

• Led marketing communications for EY global member firms across multiple regions

• Supported integrated marketing campaigns and editorial governance initiatives

• Revised EY’s global editorial style guide and coached 100+ stakeholders on copywriting standards, tone of voice and editorial best practices, reducing inconsistencies by 40%

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Blouin Media | Freelance Online Copyeditor | 2018–2019

• Edited and proofread digital content to ensure clarity, accuracy and readability

• Created engaging social media content and grew social media reach by 20K followers

• Developed editorial guidelines and coached contributing writers on content quality and brand consistency

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Bhavan’s College of Arts and Commerce | Assistant Professor | 2018–2019

• Delivered communications and media studies courses, translating complex concepts into clear and focused learning materials

• Mentored more than 300 students on storytelling and communication best practices

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Deccan Chronicle | Editor | 2015–2018

• Wrote, edited and published content across print and digital platforms while maintaining editorial quality and deadlines

• Led editorial planning and content review processes to ensure consistency, accuracy and audience engagement

• Managed newsroom workflows and coached 20+ trainee reporters and interns on writing and editing standards

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AI-enabled content capabilities

• AI-enabled content review and optimization • Prompt development • Content repurposing

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Tools and platforms

• Adobe Workfront • InDesign • Atlassian Suite (JIRA, Confluence) • Google Analytics • Sprinklr • Microsoft Office (PowerPoint, Word, Outlook, Excel) • Synthesia (AI video creation)

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Education and certifications

Masters in Mass Communications and Journalism (University First Rank) | UGC NET
Six Sigma Green Belt | AgilePM